Anti Drink Driving Ad

I cam across this excellent anti drink driving campaign by Fiat in Brazil. For those of you who can’t read Portuguese the strap line reads:  “Now you see it, now you don’t” – extremely simple yet effective. It’s a great way of getting across the key messaging in the ad; we’ve all seen ‘Don’t Drink and Drive’ adverts before but this one has been done in a subtle way, but when the ‘penny drops’ it’s really quite powerful.

Although I must admit at first I did think the advert was for a beer company and it did start to make me feel thirsty… whoops.